DIGITAL BRANDINGWEB DESIGNSOCIAL MEDIAANALYTICS & REPORTINGPRESS OUTREACH
I · THE OPENING POSITION
Unique offerings. Almost no one knew.
Brass Tacks, a chic restaurant nestled in the quaint neighborhood of Georgetown, Seattle, Washington, sought the digital marketing expertise of Chess Club Media.
Despite its unique offerings, Brass Tacks was finding it hard to pull in and retain a steady customer base, primarily due to insufficient exposure in a fiercely competitive gastronomy scene. Their digital footprint was frail, characterized by an underperforming website design, a sparse social media following, and scant coverage in the local press and media.
PIECES IN PLAY5 OF 5
♔SEARCHSEO alongside the social build-out. Yelp traffic up 72% year over year.
♕CONTENTContent that grew Instagram 590%, Facebook 193% and Twitter 134%.
♖SITEA rebuilt website. Average time on site went from 0:51 to 1:55.
♗INFRASTRUCTUREAnalytics and reporting on every channel.
♘MEDIAPress outreach that landed 15 features, from KING 5 to the Seattle Times front cover.
II · THE MOVES
3 moves. Here is the work.
MOVEWebsite Design
MOVE 011 PIECE
Website Design
We revamped the website, focusing on user-friendliness and engaging elements, which consequently amplified Brass Tacks' online visibility.
MOVE 024 PIECES
Social Media Marketing and SEO
We facilitated the build-out of a sturdy social media presence for Brass Tacks by crafting compelling content and optimizing SEO, effectively expanding their reach and visibility.
MOVE 031 PIECE
Press Outreach
Leveraging our connections within numerous media outlets, we managed to secure media coverage for Brass Tacks, underscoring their unique selling propositions and standout elements, such as their vibrant mural and the intriguing 'Secret Make-out Room'.
III · THE RESULT
Records broken. Revenue up 47%.
EARNED MEDIA15 FEATURES
KING 5 EVENING MAGAZINEMural Tells Georgetown’s History
KING 5 EVENING MAGAZINESecret Make-out Room at Brass Tacks in Georgetown
KING 5 EVENING MAGAZINEFeatured as “Back-drop Set”
SEATTLE TIMES & THE HERALDSunday front cover: “Life is paint: Muralist Joey Nix enlivens the city’s walls”
FOX NEWS RADIORestaurant Has ‘Make Out’ Room
THRILLISTThe Best Brunch Spot in 14 Seattle Neighborhoods
THRILLISTThe 9 Best Spots for Getting Friendly in Seattle
THRILLIST13 Actually Great Dates to Go On in Seattle
SEATTLE METThis Week in Happy Hour
SEATTLE METSeattle Brunch Sterotypes
EATER22 Seattle Brunch Picks Worth Putting Your Pants On For
ZAGAT7 Neighborhood Gems for Brunch Around Seattle
FOURSQUARE13 Best Gay Bars in Seattle
FOURSQUARE15 Best Places for Jazz Music in Seattle
FOURSQUARE15 Best Places for Rum in Seattle
AVERAGE TIME ON SITE
BEFORE0:00
AFTER0:00
Visitors stayed more than twice as long. 23,823 unique visitors came to the site.
GROWTH YEAR OVER YEAR
INSTAGRAM+590%
FACEBOOK+193%
TWITTER+134%
YELP TRAFFIC+72%
+47%REVENUE, YEAR OVER YEAR
RECORD MONTHRECORD WEEKDAYRECORD HOLIDAYRECORD SPECIAL EVENT
MONTHLY TRAFFIC · 2013 TO 2015The traffic chart from the original case study.
♔
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