How Chess Club Media Elevated USA Memory Championship™ with Record Sign-ups
With the guidance of Chess Club Media, the USA Memory Championship™ went from struggling to maintain a media presence to achieving unprecedented success.
In their own words: "Despite being in business for 21 years and having our business covered by a number of large media outlets, we've struggled to maintain a consistent media presence."
For the USA Memory Championship™, we leveraged great social media content already produced by former champions and added our unique perspective to each post, leading to an explosion in the traffic on the USAMC's Facebook page.
We helped the leadership team craft their own new content and use the most effective social media tools to get their message out.
With our targeted email campaign for the USA Memory Championship™'s new online memory course, Maximum Memory Mastery, we ensured that the emails were reaching the right audience, leading to an increase in interest and sales.
We helped the USA Memory Championship™ generate more interest from new competitors than any other year they've been in business. By the time registration was closed, the number of people competing had tripled.
For the USA Memory Championship™, we helped the founder, Tony Dottino, to broadcast his first-ever Facebook live stream. Our team took the time to help him produce a fantastic first live stream, and he actually enjoyed doing it!
"My father HATES technology!!! … Mikel helped him produce a FANTASTIC first live stream, and most importantly, my father actually ENJOYED doing it!"
MICHAEL DOTTINO, ON HIS FATHER TONY, THE USAMC FOUNDER"Mikel is a fantastic partner to work with, end of story! Thank you Terry Brown for recommending him!"
I am the Chief Development Officer of the USA Memory Championship™. Despite being in business for 21 years and having our business covered by a number of large media outlets, we've struggled to maintain a consistent media presence. Not anymore! Enter Mikel!
Since we began working with Mikel in April, here are just a few of the things he's helped us accomplish:
1) He has exploded the traffic the USAMC receives on our Facebook page by leveraging great social media content already produced by former USAMC champions and then adding our own unique perspective.
2) He's helped our leadership team craft our own new content using the most effective social media tools to get the message out
3) He's created a targeted email campaign to help promote our new online memory course, Maximum Memory Mastery
4) He's helped our upcoming 2020 Championship generate more interest from new competitors than any other year we've been in business! By the time registration is closed, I predict we will have at least 3X the number of people competing!
5) He helped redesign our website to give it the professional look and feel that matches the quality we want to be associated with our brand
6) And now the best part...Mikel personally commits to delivering results.
Something that happened today is a perfect example of how he goes above and beyond. Mikel took four hours out of his jam-packed schedule today to work with the USAMC founder (my father, Tony Dottino) to help him broadcast his first ever Facebook live stream. My father HATES technology!!! As the person who has previously been responsible for getting him to use new technology, I can attest firsthand how difficult it can be. Mikel helped him produce a FANTASTIC first live stream, and most importantly, my father actually ENJOYED doing it! If I did not have the video evidence seeing my father smiling, laughing and having a good time creating this great new content, I would never have believed it!
Thank you Mikel for everything you've contributed to helping us grow. Our business is now on an exciting new trajectory and we look forward to working with you for a long time.
Bring your numbers. You leave with a plan either way.